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High Fashion Outlet Redesign: A UX Makeover
Sample Case Study
Challenge and Goal
CHALLANGE:
An established high fashion outlet needed to modernize their online presence.
GOAL:
Transform an outdated website into a user-friendly, conversion-driving powerhouse.
Conversion in focus
SEO-Driven design:
Throughout the process, I integrated SEO best practices to boost organic traffic and increase conversions. This included:
- Optimizing site structure for search engines
- Implementing schema markup
- Ensuring fast page load times
- Creating SEO-friendly URLs and meta descriptions
My Approach
1. UX Analysis
I dissected the old website, identifying usability issues and areas for improvement.
2. User Interviews
Chatted with fashion-savvy shoppers to understand their pain points and desires.
3. Data Deep Dive
- Analyzed Google Analytics to pinpoint drop-off points and engagement issues
- Studied Microsoft Clarity data, including session recordings and heat maps, to see exactly where users struggled
4. Customer Journey Mapping
Charted the path from discovery to purchase, highlighting emotional highs and lows.
5. Persona Creation
Developed a detailed user persona to guide design decisions.
6. Sitemap & Wireframing
Sketched out the new site structure, focusing on intuitive navigation and smooth user flow.
7. Visual Design
Created a modern, stylish aesthetic that aligns with high fashion brands.
8. Style Guide
Developed a comprehensive guide to ensure design consistency across the site.
9. Developer Handoff
Prepared detailed materials for seamless implementation.
Result
A sleek, user-friendly website that not only looks great but performs exceptionally:
- Increased conversion rates
- Improved user engagement
- Enhanced mobile experience
- Better search engine visibility
Contacts: Let’s Create Magic Together!
Ready to transform your user experience? Get in touch, and let’s start this exciting journey!
Göteborg, Sweden